Maximizing LinkedIn
LinkedIn, which recently reached the 50 million user milestone, has long been considered the social networking site for professionals. If you’re in business, it is basically expected that you have a profile there.
Personally, LinkedIn has helped me in many ways. I guess the most significant would be providing me with the opportunity to join South River Technologies .
LinkedIn is even more effective for B2B businesses- 45% of B2B businesses acquired a customer directly from LinkedIn (only 26% B2C)
But, how do you maximize LinkedIn for your company and yourself? Well, I have found a few ways that have worked for me.
1. Acquire & Share Expertise —> LinkedIn has over 300,000 LinkedIn Groups that you can join. Each group has its own Discussions Board, News Board, and Jobs postings. You can join a group about pretty much any subject matter. This gives you an opportunity to establish yourself as a subject matter expert. This is actually how the team here at South River Technologies and I were able to connect. Being that SRT is a Managed File Transfer solution provider, our CEO was a member of the Managed File Transfer group. I had posted some personal background information on the group’s message board. This led to an initial conversation with our CEO, Michael Ryan.
Furthermore, the LinkedIn Answers boards has more than 2,000,000 answers to a variety of questions for you to peruse. The subject matter in both Groups and Answers covers a wide enough of topics that there is value for everyone to be participating.
2. Complete your profile!
Remember, LinkedIn profile completeness is not just about increasing chances for new leads. It’s about you and your personal brand
3. Create a company profile
In addition to your personal profile; Company Profiles are used to provide additional information about the company, its products and specialties, employees and company news. Your company profile can be a great tool to drive traffic back to your Website, as well as a way to reach out to other businesses.
For more ideas on maximizing LinkedIn visit the LinkedIn Blog.
For more information on South River Technologies please visit our website, http://www.southrivertech.com/
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This entry was posted on May 21, 2010 at 9:09 AM and is filed under File Transfer Solutions, General Interest, South River Technologies, Uncategorized. You can subscribe via RSS 2.0 feed to this post's comments.
Tags: LinkedIn, personal branding, Social Media, South River Technologies
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